Our Mission
About Us
At AdTract, we believe most small businesses are better than how they’re currently represented online.
Good marketing doesn’t manufacture demand — it helps people evaluate a business more accurately. It reveals value that already exists but isn’t being seen.
That belief shapes everything we do.
• We don’t start with tools, trends, or tactics.
• We start by understanding what makes a business worth choosing — then we build visibility, familiarity, and trust around that.
• Technology matters, but judgment matters more. Tools should support creativity, not replace it.
Our Mission
About Us
At AdTract, we believe most small businesses are better than how they’re currently represented online.
Good marketing doesn’t manufacture demand — it helps people evaluate a business more accurately. It reveals value that already exists but isn’t being seen.
That belief shapes everything we do.
• We don’t start with tools, trends, or tactics.
• We start by understanding what makes a business worth choosing — then we build visibility, familiarity, and trust around that.
• Technology matters, but judgment matters more. Tools should support creativity, not replace it.
Our Approach
We don’t follow trends.
We test them.
We don’t use templates or one-size-fits-all systems. Every business has different strengths, customers, and constraints — and the work should reflect that.
We’re skeptical by nature. We question assumptions, test ideas in the real world, and keep what earns attention and trust. If something doesn’t work, we don’t pretend it does.
Our Approach
We don’t follow trends.
We test them.
We don’t use templates or one-size-fits-all systems. Every business has different strengths, customers, and constraints — and the work should reflect that.
We’re skeptical by nature. We question assumptions, test ideas in the real world, and keep what earns attention and trust. If something doesn’t work, we don’t pretend it does.
Meet Our Team
Our Founder
Stephen Skeens
I started AdTract because I kept seeing the same thing over and over: businesses with real potential that were being treated like commodities.
Not because they weren’t good — but because no one had taken the time to build them into brands people recognize, talk about, and remember.
I’ve always been drawn to understanding why some businesses feel inevitable while others get ignored. That curiosity carries into the work. I question assumptions, push past surface-level answers, and don’t settle for marketing that looks busy but doesn’t change perception.
AdTract exists to help good businesses become obvious — not through hype, but through clarity, consistency, and familiarity.
Our Creative Lead
Brianna Lipari
Brianna leads all Visual Design at AdTract. She holds a Bachelor’s Degree in Graphic Design from Marietta College and is responsible for the hands-on creative work across every project.
She designs everything from logos and brand systems to websites, menus, signage, and print — with a focus on clarity, usability, and real-world application. If it’s visual and people interact with it, she’s likely touched it.
Design isn’t an add-on at AdTract. It’s foundational.
Meet Our Team
Our Founder
Stephen Skeens
I started AdTract because I kept seeing the same thing over and over: businesses with real potential that were being treated like commodities.
Not because they weren’t good — but because no one had taken the time to build them into brands people recognize, talk about, and remember.
I’ve always been drawn to understanding why some businesses feel inevitable while others get ignored. That curiosity carries into the work. I question assumptions, push past surface-level answers, and don’t settle for marketing that looks busy but doesn’t change perception.
AdTract exists to help good businesses become obvious — not through hype, but through clarity, consistency, and familiarity.
Our Creative Lead
Brianna Lipari
Brianna leads all Visual Design at AdTract. She holds a Bachelor’s Degree in Graphic Design from Marietta College and is responsible for the hands-on creative work across every project.
She designs everything from logos and brand systems to websites, menus, signage, and print — with a focus on clarity, usability, and real-world application. If it’s visual and people interact with it, she’s likely touched it.
Design isn’t an add-on at AdTract. It’s foundational.
Let’s Build Something
Powerful Together.
Let’s talk about how we can build your custom growth system.
Let’s Build Something
Powerful Together.
Let’s talk about how we can build your custom growth system.
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